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"20 Years of Berlin Creativity"”: The design initiative CREATE BERLIN presents the exhibition "CREATE BERLIN GOES LONDON”" from September 18th - 21st, 2008, in London, England. Klaus Wowereit, the reigning Mayor of Berlin, will accompany the CREATE BERLIN delegation to London.


When the London Design Festival takes place from September 18th - 21st, Berlin will occupy a special place in the British capital. Under the motto CREATE BERLIN GOES LONDON, the design initiative CREATE BERLIN, in cooperation with Berlin Partner GmbH, will present twenty interdisciplinary projects by Berlin creatives on the theme "Berlin: 20 Years of the Creative Metropolis" in commemoration of the upcoming 20-year anniversary in 2009 of the fall of the Berlin Wall. The exhibition will take place at the Dray Walk Gallery on the premises of the Old Truman Brewery, 91 Brick Lane, East London, E1 6 QL, and will showcase ideas, concepts and projects reflecting the state of creativity in the German capital.

The project-based works to be exhibited in London exemplify the diversity of the German creative capital: The project "Off Limits" by Magma Design and xplicit – an accessible image cube – addresses the timeliness of the theme "Wall." COORDINATION and diephotodesigner.de developed the mirrored sculpture "CRYSTAL CITY MIND," which portrays the former path of the Berlin Wall in a photo-series incorporating the mirrored sculpture. Josephine Rank and mijuly & ca developed so-called "Wall Mattresses," opening up a variety of interpretive possibilities. llot llov and Lala Berlin projected the "division of space" theme onto a number of objects (lamp shapes), which, by means of an additional element (rope), evolved into something novel - an aesthetic and functioning lamp sculpture. The project of Tina Roeder and David Krings reflects the history of Berlin in the 21st Century. They designed icons for a modern Berlin, which are represented by a collection of detail-rich, cardboard-constructed models.

The Governing Mayor of Berlin, Klaus Wowereit, will kick off the exhibition on September 18th.
"Following New York last year, now we’re showing in London the best sides of our Berlin as a pulsating and creative city," says Wowereit. "I'm really looking forward to this exciting project!" René Gurka, CEO of Berlin Partner GmbH adds: "After 'Berlin Day in New York' and the exhibition 'Made in Berlin' in Milan, CREATE BERLIN GOES LONDON is the third collaborative project between CREATE BERLIN and Berlin Partner GmbH for promoting Berlin design internationally. Creativity and location marketing come together here in an ideal way."

Whoever wants to take a part of Berlin home with them will discover top class design objects and souvenirs by Berlin designers in the associated CREATE BERLIN Shop inside the Dray Walk Gallery. And beyond the timeframe of the CREATE BERLIN GOES LONDON exhibition, a part of Berlin will remain in London: from September until the end of 2008, Tate Modern will offer top quality design objects by Berlin designers for sale in its own design shop.

With the exhibition CREATE BERLIN GOES LONDON, CREATE BERLIN successfully continues its
ventures throughout creative world cities internationally. This time selecting - after New York, Tokyo, Shanghai, Paris, Moscow and Milan - the trendsetting metropolis of London. With a variety of undertakings and projects CREATE BERLIN contributes to the promotion of Berlin creativity as a viable commercial factor and to the establishing of Berlin as a creative metropolis representative of talent from Germany and the UNESCO awarded “City of Design”.

The project CREATE BERLIN GOES LONDON was selected by icon magazine as one of the 100 bestexhibitions in conjunction with the design festivals in London in September 2008. CREATE BERLIN GOES LONDON carries thus the “icon design trail” emblem and counts as a highly recommended exhibition.

The following teams passed the scrutiny of the board:

          Coordination (interiors) + diephotodesigner.de (photography)
          :: dan pearlman (brand ID) + Arsmatho (art)
          ett la benn (product) + Kvadrat (textile)
          Heike Buchfelder (product) + Jan-Peter E.R. Sonntag (art&composition)
          Susanne Philippson (product) + Peter Ibruegger (grafic)
          llot llov (product) + Lala Berlin (fashion)
          mashalla.design (product) + Linda Kostowski (fashion)
          Schalalala (concept/ interface) + Horst Schulz (knitting)
          Finest/ MAGMA Brand Design (magazine) + xplicit Berlin (graphics)
          Josephine Rank (graphics) + mijuly & ca (communication design)
          Alexander Kaszubiak (cancer research) + Helge-Christian Schmidt (fashion)
          Tina Roeder Studio (product) + David Krings (pottery)
          ART+COM (new media) + büro+staubach (product)
          Design Reaktor Berlin
          eer (media art) + Sebastian Pelz (literature)
          c.neeon (fashion) + anschlaege.de (communication + design)
          MetaDesign (new media/ graphic design) + Pixelpark AG (new media)
          KEX Spitzenkultur (fashion) + Zeitgeist Toys (art)
          SSD Team (medicine, interior, communication, fashion, sound)
          make-do (architecture) + Âme Soeur by Taschén (fashion)



PARTNERS CREATE BERLIN GOES LONDON:

Berlin Partner GmbH
CREATE BERLIN GOES LONDON, after “Berlin Day in New York” and the exhibition “Made in Berlin” in Milan, is the third collaborative undertaking between CREATE BERLIN and Berlin Partner GmbH in promoting Berlin design internationally. Here business development and location marketing come together in an ideal way. Berlin Partner GmbH is Berlin’s central contact point for investors in Berlin and it supports Berlin businesses in the development of new markets, making the location of Berlin a strong marketplace domestically and internationally. Berlin Partner is a public-private partnership with Senate funding and currently comprises 170 private partner businesses. www.berlin-partner.de

Bombardier Transportation GmbH
CREATE BERLIN GOES LONDON, after “Berlin Day in New York”, is the second collaborative project between CREATE BERLIN and Bombardier. Bombardier is a leading manufacturer of airplanes and trains keeping clients happy world wide with innovative and safe products. www.bombardier.com

Berliner Bank AG & Co. KG
Since January 2008 CREATE BERLIN has an exclusive partner: Berliner Bank. With its financial
expertise and personal advisory services Berliner Bank supports creative enterprise in Berlin and increases the existing potential of the city. www.berliner-bank.de

Scholz Umzüge Möbelspedition GmbH
The Berlin business for demanding transportation and logistics questions as well as dependable and professional private and commercial relocations. Scholz is transporting exhibition objects and equipment safely and securely to and from London for CREATE BERLIN. www.scholztransport.de

se´lux
Semperlux offers high-quality, creative lighting solutions and products for perfect architecture and building integration. The globally active lighting manufacturer based in Berlin supplies architects, light planners and designers with innovative ideas in the design of creative living and working spaces. Its design-oriented range of luminaires for interior and exterior lighting is sold under the brand name se’lux throughout the world, including at its subsidiary SELUX U.K. Ltd in England. A specialist in intelligent light management and scenographic light settings in museums and galleries, Semperlux is providing the lighting for the exhibition CREATE BERLIN GOES LONDON, thus helping to provide a true and particularly exciting perspective on the work of young Berlin designers in London. www.selux.com

Designerdeutsch
DESEIGNERDEUTSCH stands for design and implementation of high quality visual communications materials. DESGINERDEUTSCH is developing the artwork for the exhibition CREATE BERLIN GOES LONDON. www.designerdeutsch.de

modulor GmbH
Market leader for architectural needs with headquarter in Berlin. Modulor is supporting CREATE
BERLIN with materials and supplies for the exhibition. www.modulor.de

modulbox mo systems GmbH & Co. KG
The modulbox is a mobile and modular event system for flexible use indoors or out. In London CREATE BERLIN will be opening a design shop inside a modulbox. www.modulbox.de

Shortcut
Shortcut offers the largest milling and laser service for architects, model builders, designers, artists and industry. Shortcut is lasering the exhibition buttons for CREATE BERLIN. www.short-cut.de

Yves Sucksdorff
Born in Berlin Yves Sucksdorff has been a photographer in the German capital for over 15 years. With a focus on portraits, interior design and life styles, his projects have brought him all over Germany and to New York, Bangkok, Italy as well as all over the US. Yves Sucksdorff photographed the project teams for the London project, transforming their creative visions photographically. www.sucksdorff.de

Berlinomat
Berlinomat is the platform for Berlin design offering, with more than 180 designers, the most diverse portfolio of high-quality design products, fashion and Berlin souvenirs in shops in Berlin Friedrichshain, Galleries Lafayette, as well as online at www.berlinomat-shop.com. Berlinomat curated the selection of the Berlin design products for the CREATE BERLIN Shop in London and supports Berlin design with its own online sales platform. www.berlinomat-shop.com

Media partner for CREATE BERLIN GOES LONDON is H.O.M.E. www.home-mag.com



Kontakt

CREATE BERLIN E.V.

CREATE BERLIN E.V.
Almstadtstrasse 35, 10117 Berlin
+49 30 28 09 28 08
www.create-berlin.de
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